Articles
Eleven 2007
Loyalty Limits for Repertoire Markets
Dr Byron Sharp
Epistemological limitations in quantitative marketing research: implications for empirical generalisations Dr Gary Robertshaw
Ten 2006
The Dirichlet: A comprehensive model of buying behaviour Gerald J Goodhardt, Andrew S.C. Ehrenberg and Christopher Chatfield
Source Credibility Dimensions in Marketing Communication- A Generalized Solution
Martin Eisend
Investigating the Price Knowledge Ladder
Nefeli Trikka, Kingston Business School, London
Robert East, Kingston Business School, London
Nine 2005
Voluntary Disclosures of Personal Information for Direct Marketing Purposes: A Quantitative and Qualitative Comparison of Differences between Contributors and Abstainers
Dr. G.S Robertshaw and Dr. N.E Marr
Does Triple Jeopardy Exist for Retail Chains?
Professor Byron Sharp and Dr Erica Riebe, University of South Australia.
Eight 2003
The Use of Price in the Purchase Decision
ZSÓFIA KENESEI1, Associate Professor, Budapest University of Economic Sciences. SARAH TODD Postgraduate Director, Department of Marketing, University of Otago
Seven 2002
Price Effects on Brand Extension Quality Evaluations
Valerie A. Taylor (2002) , Journal of Empirical Generalisations in Marketing Science, Vol.7, p.1-19.
Six 2001
The Animosity Model of Foreign Product Purchase Revisited: Does It Work in Korea?
Mincheol Shin (2001), Journal of Empirical Generalisations in Marketing Science, Vol.6, p.1-14.
The Effect of a New Brand Entrant on a Market
Malcolm Wright and Anne Sharp (2001), Journal of Empirical Generalisations in Marketing Science, Vol.6, 2001, p.15-29.
Five 2000
Data Reduction
Andrew S C Ehrenberg (2000), Journal of Empirical Generalisations in Marketing Science, Vol. 5, p.1- 391
Repeat Buying
Andrew S C Ehrenberg (2000), Journal of Empirical Generalisations in Marketing Science, Vol. 5, p.392-770
Managers' Knowledge of Marketing Principles: The Case of New Product Development
Steven Cierpicki, Malcolm Wright, and Byron Sharp , Journal of Empirical Generalisations in Marketing Science, Vol. 5, p.771-790
Four 1999
Consumer Perceptions of Brand Extensions: Generalising Aaker & Keller's Model
Joanna Barret, Ashley Lye and P. Venkateswarlu (1999) , Journal of Empirical Generalisations in Marketing Science, Vol.4, p.1-21.
Computer Simulated Shopping Experiments for Analyzing Dynamic Purchasing Patterns: Validation and Guidelines
Katia Campo, Els Gijsbrechts and Fabienne Guerra (1999), Journal of Empirical Generalisations in Marketing Science, Vol 4, p.22-61.
Patterns of Attitudes and Behaviour in Fragmented Markets
Francesca Dall'Olmo Riley, Lucy Rink, Patricia Harris (1999) , Journal of Empirical Generalisations in Marketing Science, Vol.4, p.62-91.
Three 1998
An Investigation into Four Characteristics of Services
Russell Wolak, Stavros Kalafatis and Patricia Harris (1998), Journal of Empricial Generalisations in Marking Science, Vol. 3
Progress in Marketing Knowledge
Malcolm Wright and Zane Kearns (1998) , Journal of Empirical Generalisations in Marketing Science, Vol.3, p.1-21.
Environmental Attitude Behaviour Correlations in 21 Countries
Malcolm Wright and Babs Klÿn (1998), Journal of Empirical Generalisations in Marketing Science, Vol.3, p.42-60.
Two 1997
The impact of research designs on R2 in linear regression models: an exploratory meta-analysis
Heribert Reisinger (1997), Journal of Empirical Generalisations in Marketing Science, Vol.2, p.1-12.
Construct validity and other issues pertaining to 'The impact of research designs on R2 in linear regression models: An exploratory meta-analysis.
Raymond Hubbard (1997), Vol.2, p.13-16.
Rejoinder to "Construct validity and other issues pertaining to 'The impact of research designs on R2 in linear regression models: an exploratory meta-analysis'.
Heribert Reisinger (1997), Vol.2, p.17-22
One 1996
A Critique and Revision of the Multidimensional Ethics Scale
Michael R. Hyman (1996) , Journal of Empirical Generalisations in Marketing Science, Vol.1, p.1-35.
Independent Empirical Support for Porter's Generic Marketing Strategies? A Re- analysis using Correspondence Analysis
Dawes, John; Sharp, Byron (1996), Journal of Empirical Generalisations in Marketing Science, Vol.1, p.36-53.
ISSN 1326-4443
