Data
Reduction
Andrew S C Ehrenberg (2000), Journal of Empirical
Generalisations in Marketing Science, Vol. 5, p.1- 391
These are PDF documents and may take a moment to download.
Preface and Contents
Part One: Data Handling
Part Two: Lawlike Relationships
Part Three: Statistical Variation
Part Four: Sampling
Part Five: Empirical
Generalisation
Exercises, Indexes and References
Journal of Empirical Generalisations in Marketing Science
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