ARTICLES
Volume 13 (2010) Special Edition Marking the 25th Anniversary of the Dirichlet Model
Excess Loyalty in CPG Markets:
A Comprehensive Examination
Sang-Uk Jung, Thomas S. Gruca, Lopo L. Rego
Sang-Uk Jung, Thomas S. Gruca, Lopo L. Rego
Volume 12 (2009)
The Contribution of Andrew
Ehrenberg to Social and Marketing Research
John A. Bound
Price Knowledge and Elasticity
Joseph G. Eisenhauer and Kristine E. Principe
The S Parameter in the Dirichlet-NBD Model: a Simple Interpretation
John A. Bound
John A. Bound
Price Knowledge and Elasticity
Joseph G. Eisenhauer and Kristine E. Principe
The S Parameter in the Dirichlet-NBD Model: a Simple Interpretation
John A. Bound
Volume 11 (2007)
Loyalty Limits for Repertoire
Markets
Byron Sharp
Epistemological limitations in quantitative marketing research: implications for empirical generalisations
Dr Gary Robertshaw
Byron Sharp
Epistemological limitations in quantitative marketing research: implications for empirical generalisations
Dr Gary Robertshaw
Volume 10 (2006)
The Dirichlet: A comprehensive
model of buying behaviour
Gerald J Goodhardt, Andrew S.C. Ehrenberg and Christopher Chatfield
Source Credibility Dimensions in Marketing Communication- A Generalized Solution
Martin Eisend
Investigating the Price Knowledge Ladder
Nefeli Trikka and Robert East
Gerald J Goodhardt, Andrew S.C. Ehrenberg and Christopher Chatfield
Source Credibility Dimensions in Marketing Communication- A Generalized Solution
Martin Eisend
Investigating the Price Knowledge Ladder
Nefeli Trikka and Robert East
Volume 9 (2005)
Voluntary Disclosures of
Personal Information for Direct Marketing Purposes:
A Quantitative and Qualitative Comparison of
Differences between Contributors and Abstainers
G.S Robertshaw and N.E Marr
Does Triple Jeopardy Exist for Retail Chains?
Byron Sharp and Erica Riebe
G.S Robertshaw and N.E Marr
Does Triple Jeopardy Exist for Retail Chains?
Byron Sharp and Erica Riebe
Volume 8 (2003)
Volume 7 (2002)
Volume 6 (2001)
The Animosity Model of Foreign Product
Purchase Revisited: Does It Work in Korea?
Mincheol Shin
The Effect of a New Brand Entrant on a Market
Malcolm Wright and Anne Sharp
Mincheol Shin
The Effect of a New Brand Entrant on a Market
Malcolm Wright and Anne Sharp
Volume 5 (2000)
Data Reduction
Andrew S C Ehrenberg
Repeat Buying
Andrew S C Ehrenberg
Managers' Knowledge of Marketing Principles: The Case of New Product Development
Steven Cierpicki, Malcolm Wright and Byron Sharp
Andrew S C Ehrenberg
Repeat Buying
Andrew S C Ehrenberg
Managers' Knowledge of Marketing Principles: The Case of New Product Development
Steven Cierpicki, Malcolm Wright and Byron Sharp
Volume 4 (1999)
Consumer Perceptions of Brand Extensions:
Generalising Aaker & Keller's Model
Joanna Barret, Ashley Lye and P. Venkateswarlu
Computer Simulated Shopping Experiments for Analyzing Dynamic Purchasing Patterns: Validation and Guidelines
Katia Campo, Els Gijsbrechts and Fabienne Guerra
Patterns of Attitudes and Behaviour in Fragmented Markets
Francesca Dall'Olmo Riley, Lucy Rink and Patricia Harris
Joanna Barret, Ashley Lye and P. Venkateswarlu
Computer Simulated Shopping Experiments for Analyzing Dynamic Purchasing Patterns: Validation and Guidelines
Katia Campo, Els Gijsbrechts and Fabienne Guerra
Patterns of Attitudes and Behaviour in Fragmented Markets
Francesca Dall'Olmo Riley, Lucy Rink and Patricia Harris
Volume 3 (1998)
Progress in Marketing Knowledge
Malcolm Wright and Zane Kearns
An Investigation into Four Characteristics of Services
Russell Wolak, Stavros Kalafatis and Patricia Harris
Environmental Attitude Behaviour Correlations in 21 Countries
Malcolm Wright and Babs Klÿn
Malcolm Wright and Zane Kearns
An Investigation into Four Characteristics of Services
Russell Wolak, Stavros Kalafatis and Patricia Harris
Environmental Attitude Behaviour Correlations in 21 Countries
Malcolm Wright and Babs Klÿn
Volume 2 (1997)
The impact of research designs on R2 in
linear regression models: an exploratory
meta-analysis
Heribert Reisinger
Construct validity and other issues pertaining to 'The impact of research designs on R2 in linear regression models: An exploratory meta-analysis.
Raymond Hubbard
Rejoinder to "Construct validity and other issues pertaining to 'The impact of research designs on R2 in linear regression models: an exploratory meta-analysis'.
Heribert Reisinger
Heribert Reisinger
Construct validity and other issues pertaining to 'The impact of research designs on R2 in linear regression models: An exploratory meta-analysis.
Raymond Hubbard
Rejoinder to "Construct validity and other issues pertaining to 'The impact of research designs on R2 in linear regression models: an exploratory meta-analysis'.
Heribert Reisinger
Volume 1 (1996)
A Critique and Revision of the
Multidimensional Ethics Scale
Michael R. Hyman
Independent Empirical Support for Porter's Generic Marketing Strategies? A Re-analysis using Correspondence Analysis
John Dawes and Byron Sharp
Michael R. Hyman
Independent Empirical Support for Porter's Generic Marketing Strategies? A Re-analysis using Correspondence Analysis
John Dawes and Byron Sharp