ARTICLES
Volume 13 (2010) Special Edition Marking the 25th Anniversary of the Dirichlet Model
Sang-Uk Jung, Thomas S. Gruca, Lopo L. Rego
Volume 12 (2009)
John A. Bound
Price Knowledge and Elasticity
Joseph G. Eisenhauer and Kristine E. Principe
The S Parameter in the Dirichlet-NBD Model: a Simple Interpretation
John A. Bound
Volume 11 (2007)
Byron Sharp
Epistemological limitations in quantitative marketing research: implications for empirical generalisations
Dr Gary Robertshaw
Volume 10 (2006)
Gerald J Goodhardt, Andrew S.C. Ehrenberg and Christopher Chatfield
Source Credibility Dimensions in Marketing Communication- A Generalized Solution
Martin Eisend
Investigating the Price Knowledge Ladder
Nefeli Trikka and Robert East
Volume 9 (2005)
G.S Robertshaw and N.E Marr
Does Triple Jeopardy Exist for Retail Chains?
Byron Sharp and Erica Riebe
Volume 8 (2003)
Zsófia Kensei and Sarah Todd
Volume 7 (2002)
Valerie A. Taylor
Volume 6 (2001)
Mincheol Shin
The Effect of a New Brand Entrant on a Market
Malcolm Wright and Anne Sharp
Volume 5 (2000)
Andrew S C Ehrenberg
Repeat Buying
Andrew S C Ehrenberg
Managers' Knowledge of Marketing Principles: The Case of New Product Development
Steven Cierpicki, Malcolm Wright and Byron Sharp
Volume 4 (1999)
- Consumer Perceptions of Brand Extensions: Generalising Aaker & Keller's Model
Joanna Barret, Ashley Lye and P. Venkateswarlu
Computer Simulated Shopping Experiments for Analyzing Dynamic Purchasing Patterns: Validation and Guidelines
Katia Campo, Els Gijsbrechts and Fabienne Guerra
Patterns of Attitudes and Behaviour in Fragmented Markets
Francesca Dall'Olmo Riley, Lucy Rink and Patricia Harris
Volume 3 (1998)
Malcolm Wright and Zane Kearns
An Investigation into Four Characteristics of Services
Russell Wolak, Stavros Kalafatis and Patricia Harris
Environmental Attitude Behaviour Correlations in 21 Countries
Malcolm Wright and Babs Klÿn
Volume 2 (1997)
Heribert Reisinger
Construct validity and other issues pertaining to 'The impact of research designs on R2 in linear regression models: An exploratory meta-analysis.
Raymond Hubbard
Rejoinder to "Construct validity and other issues pertaining to 'The impact of research designs on R2 in linear regression models: an exploratory meta-analysis'.
Heribert Reisinger
Volume 1 (1996)
Michael R. Hyman
Independent Empirical Support for Porter's Generic Marketing Strategies? A Re-analysis using Correspondence Analysis
John Dawes and Byron Sharp