The Contribution of Andrew Ehrenberg to Social and Marketing Research

John A. Bound

Citation

Bound, J (2009) "The Contribution of Andrew Ehrenberg to Social and Marketing Research", Journal of Empirical Generalisations in Marketing Science, Vol 12, No.1

Abstract

The life-long contribution of Andrew Ehrenberg, now retired, to both the wider science of social research and to marketing science has been notable. A major achievement has been to establish wide-ranging reproducible quantitative relationships in human behaviour in fields in which demonstration of such simple law-like relations had been thought unachievable. The paper gives a brief biography of Andrew Ehrenberg and reviews a few of many publications to illustrate his approach and the results.

Keywords: Ehrenberg, Lawlike relationships, Generalisation, Buyer Behaviour, Data Reduction.

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