Data Reduction

Andrew Ehrenberg

Citation

Ehrenberg, A (2000) "Data Reduction", Journal of Empirical Generalisations in Marketing Science, Vol 5, No.1

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Preface and Contents
Part One: Data Handling
Part Two: Lawlike Relationships
Part Three: Statistical Variation
Part Four: Sampling
Part Five: Empirical Generalisation
Exercises, Indexes and References