Repeat Buying

Repeat Buying

Andrew Ehrenberg

Citation

Ehrenberg, A (2000) "Repeat Buying", Journal of Empirical Generalisations in Marketing Science, Vol 5, No.2

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Preface
Contents
Part One: Introduction
Part Two: Repeat-Buying
Part Three: Practical Applications
Part Four: Mathematical Theory
Part Five: Buying More Than One Brand
Part Six: R & D
Appendix A: Calculations for an Individual Brand
Appendix B : Tables
Appendix C: Calculations for Multi-Brand Buying
Bibliography and Indexes