Selected
References Relating to Replication, Empirical
Generalisations; Theory Development
The Importance
of, Role in Theory Development, Examples
of
n.b. These references are presented according to the
EMPGENS Style Guide.
Ehrenberg, Andrew S.C.; Goodhardt, Gerald J.; Barwise, T.
Patrick (1990) Double Jeopardy Revisited, Journal of
Marketing, Vol.54, no. July, p.82-91.
Hunt, Shelby (1991) Modern Marketing Theory: Critical
Issues in the Philosophy of Marketing Science,
South-Western Publishing Company: Cincinnati Ohio.
Hubbard, Raymond; Brodie, Roderick J; Armstrong, Scott J.
(1992) Knowledge Development in Marketing: The Role of
Replication Research, Proceedings of the Sixth New Zealand
Marketing Educators' Conference, Otago University: Dunedin,
New Zealand.
Hubbard, Raymond; Armstrong, Scott J. (1994) Replications
and Extensions in Marketing: Rarely Published but Quite
Contrary, International Journal of Research in Marketing,
Vol.11, p.233-248.
Leone, Robert P.; Schultz, Randall L. (1980) A Study of
Marketing Generalisations, Journal of Marketing, Vol.44,
p.10-18.
Lindsay, R. Murray; Ehrenberg, A.S.C. (1993) The Design of
Replicated Studies, The American Statistician, Vol.47,
no.3, p.217-228.
Neuliep, James W.; Crandall, Rick (1990) Editorial Bias
Against Replication Research, in "Replication Research in
the Social Sciences" (edited by James W. Neuliep), Sage
Publications: London, p.85-90.
Rosenthal, Robert (1990) Replication in Behavioral
Research, in "Replication Research in the Social Sciences"
(edited by James W. Neuliep), Sage Publications: London,
p.1-30.
Uncles, Mark. D.; Hammond, Kathy A.; Ehrenberg, Andrew
S.C.; Davies, R.E. (1994) A Replication Study of Two
Brand-Loyalty Measures, European Journal of Operational
Research, p.1-9.
ISSN 1326-4443
