REFERENCING GUIDELINES

In-text references:

(Bass and Wind 1995) - use et.al. for more than three authors

Journal articles: 

Bass, Frank M. and Wind, Jerry (1995) "Introduction to the Special Issue:  Empirical Generalizations in Marketing", Marketing Science, 14 (No. 3, Part 2 of 2), p. G1-G19.
or
Ehrenberg, A.S.C. (1990) "A Hope for the Future of Statistics:  MSOD", The American Statistician, 44 (No. 3), p. 195-96.

Books:

Ehrenberg, Andrew S. C. (1988) Repeat Buying: Facts and Applications, Oxford University Press: New York.

Conference papers:

Vieceli, Julian; Sharp, Byron (1994) "External Validity in Conjoint Choice Modelling: Fast Moving Consumer Goods Versus Durables", Proceedings of the 1994 Australian Marketing Educators' Conference, Adelaide, Australia.