EMPGENS is a specialist journal that publishes:
• replication and extension research
• critical reviews of previous research (single studies or streams of research)
• meta analyses
• commentaries on scientific development and philosophy of marketing science
Editor: Jenni Romaniuk
Refereeing of articles is conducted by members of the Editorial Board who also advise the editor. The Editorial Board consists of leading marketing scientists from around the world, all of whom have an interest in the development of empirical generalisations and scientific theory.
EMPGENS articles are available to be downloaded to be read free of charge.
Australasian Marketing Journal Special Edition on Empirical Generalisations
The Australasian Marketing Journal recently published a special edition on Empirical Generalisations. In it are Empirical Generalisations in the area of Consumer responses to price changes, Brand Extensions, Brand and Ad Awareness and Consumer behaviour. I would encourage all to read the edition and so have attached the table of contents and a link to the site.
Also in the editorial written by Mark Uncles and Malcolm Wright, is an excellent summary of what Empirical Generalisations are all about and why they are so important. Hopefully this will encourage those of you new to empirical generalisations research to further contribute to the area. To view the editorial, click here.
ISSN 1326-4443
