Marketing
Research Online
ISSN 1326-4451
Marketing Research On-Line has been taken over by the
Marketing Bulletin. Previous articles are still available for
viewing from this site but will soon be integrated into
the Marketing Bulletin shortly.
Click here to go to the Marketing
Bulletin.
Marketing Bulletin provides a forum for disseminating ideas
and information relating to the theory and practice of
marketing and marketing research. The journal aims to
publish articles of interest to senior marketing executives
and their advisors, brand and product managers, teachers
and researchers in marketing, and undergraduate and
postgraduate students of the discipline. In particular, the
Marketing Bulletin seeks to report issues of particular
relevance to Pacific Rim nations.
The journal is refereed and is abstracted in Market
Research Abstracts (UK) and ANBAR abstracts.
Marketing Bulletin publishes experimental,
theoretical and review papers that are concerned with
matters relating to marketing, market research practice,
and marketing eduction. Book reviews and short research
notes are also accepted, as are commentaries.
