WELCOME TO THE
JOURNAL OF EMPIRICAL GENERALISATIONS IN MARKETING SCIENCE
EMPGENS is a specialist
on-line journal devoted to high quality research that
develops empirical generalisations related to marketing,
consumer behaviour, and strategy. EMPGENS is sponsored by
the University of South Australia and the
Ehrenberg-Bass Institute for Marketing
Science.
EMPGENS is a specialist journal that publishes:
• replication and extension research
• critical reviews of previous research (single
studies or streams of research)
• meta analyses
• commentaries on scientific development and
philosophy of marketing science
Editor: John Dawes
Refereeing of articles is conducted by members of the
Editorial Board who also advise the editor. The Editorial
Board consists of leading marketing scientists from around
the world, all of whom have an interest in the development
of empirical generalisations and scientific theory.
EMPGENS articles are
available to be downloaded to be read free of charge.
