WELCOME TO THE JOURNAL OF EMPIRICAL GENERALISATIONS IN MARKETING SCIENCE

EMPGENS is a specialist on-line journal devoted to high quality research that develops empirical generalisations related to marketing, consumer behaviour, and strategy. EMPGENS is sponsored by the University of South Australia and the Ehrenberg-Bass Institute for Marketing Science.

EMPGENS is a specialist journal that publishes:
• replication and extension research
• critical reviews of previous research (single studies or streams of research)
• meta analyses
• commentaries on scientific development and philosophy of marketing science

Editor: John Dawes

Refereeing of articles is conducted by members of the Editorial Board who also advise the editor. The Editorial Board consists of leading marketing scientists from around the world, all of whom have an interest in the development of empirical generalisations and scientific theory.

EMPGENS articles are available to be downloaded to be read free of charge.