Volume 12 (2009)


The life-long contribution of Andrew Ehrenberg, now retired, to both the wider science of social research and to marketing science has been notable. A major achievement has been to establish wide-ranging reproducible quantitative relationships in human behaviour in fields in which demonstration of such simple law-like relations had been thought unachievable. The paper gives a brief biography of Andrew Ehrenberg and reviews a few of many publications to illustrate his approach and the results.


Bound, J (2009), "The Contribution of Andrew Ehrenberg to Social and Marketing Research", Journal of Empirical Generalisations in Marketing Science, Vol. 12, No. 1


Buyer Behaviour, Data Reduction, Ehrenberg, Generalisation, Lawlike Relationships