Volume 14 (2013)


An article entitled "Diversity in analysing brand-switching tables - The car challenge" was published in the Canadian Journal of Marketing Research (2000) by Richard Colombo, Andrew Ehrenberg and Darius Sabavala.

Richard Colombo also kept the original submitted articles, data tables and a commentary on his web site. Sadly, Richard passed away some years ago and the material from his site disappeared from the Web. We have re-published the material from Richard's site here to retain open-access to this important contribution.

Contributing articles and supporting material is listed below, while the link to the full text article is at the bottom of the page.


Colombo, R and Sabavala, D (2013), "Approaches to Analyzing Brand Switching Matrices", Journal of Empirical Generalisations in Marketing Science, Vol. 14, No. 1